Like all new toys, social media has lifted business spirits. For those who got stuck in, it has afforded opportunities to engage with their markets and present their brands in ...
There’s one thing that can stall your social media efforts faster than you can say Jack Robinson… It’s the social web’s version of silence - indifference! It makes your company irrelevant. ...
UK online usage has risen by 65% Are you making the most of it? A new study from the UK Online Measurement Company has reported a 65% increase, ...
Go careful what you ‘like’ on Facebook!
Here comes another fundamental mistake by marketers... Under the guise of ‘word of mouth’ Facebook is letting companies and individuals buy the right to republish users’ actions to their ...
5 ways to spy on your competitors
They say 'knowledge is power' and thankfully in today’s business landscape knowledge on your competitors is easier to acquire than ever before. Here are our top 5 tips for keeping ...
From direct mail and TV advertisements to the arrival of web 2.0 and social media, how businesses successfully market to their target audience constantly changes. The web has become a ...
5 tips to get your PR consumed
The internet and social media have transformed the format and distribution of the trusty press release, but are you keeping up? A press release is no longer a static ...
Crowdsouring is the process of outsourcing activities to an online community or crowd; giving power to the marketplace to decide what they want and then delivering it. Unilever provides the latest ...
Playing it safe has become risky
Seth Godin has pointed out on many occasions those who dare to be remarkable get noticed. It’s no longer a case of filling a market need with a cracking product or ...
Did you know that the “back” button is the most used button when browsing the internet? And did you know that it only takes 3 seconds ...
